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Go Softwear

Go Softwear™ ushered in a new era of men's underwear in 1996 with the introduction of men's padded underwear. Before the word metrosexual was in vogue Go Softwear underwear was becoming a favorite among young, image and body conscious males. Since then Go Softwear has introduced a range of men's underwear, men's workout wear and men's swimwear “with an edge”. The most popular style of men's underwear is the introduction of the men's “low rise brief,” inspired by the popularity of the lo-rise jean trend. The contour European fit with bold comic book colors and playfulness have become a favorite choice in men's fashion underwear. Most recently, Go Softwear launched their men’s eco friendly line GO NATURAL, consisting of men's hi-cut briefs, men's boxers, men's tank tops and men's sleeveless t shirts. The new styles come in an array of eco-friendly fabrics and colors such as; organic cotton/bamboo, combed organic cotton in natural and earth friendly vegetable dyed colors. Coming full circle and going back to the companies initial beginnings, Go Softwear designed a new collection of men’s enhancement products such as the popular “waist eliminator” and “super padded” men's underwear. Both of which were mentioned in the Wall Street Journal and Women’s Wear Daily (WWD) as part of a series of stories discussing the growing trend of men’s enhancement/body shaping undewear.

36 of 88 Items
  • Go Softwear 16" Cut Off Short Cool Go Softwear 16" Cut Off Short Soft Go Softwear 16" Cut Off Short Comfy Go Softwear 16" Cut Off Short Great Fit Go Softwear 16" Cut Off Short Draw Cord Waist

    Go Softwear 16" Cut Off Short

    Go Softwear's 16" Cut Off short is a favorite. This garment offers great style, classic colors and supreme comfort achieved through a unique dye and wash process. Drawstring tunnel waistband with small inside pocket and cut-off ends for a worn-in...

    $39.50
  • Go Softwear B2E Brief Go Softwear B2E Brief Go Softwear B2E Brief Go Softwear B2E Brief

    Go Softwear B2E Brief

    GO SOFTWEAR B2E Brief, the ultimate undergarment for the modern man. This Euro-inspired brief is designed to accentuate your curves and provide maximum comfort. The soft rayon/spandex fabric is breathable and stretchy, making it perfect for all-day wear...

    $21.99
  • Go Softwear B2E Retro Short Go Softwear B2E Retro Short Go Softwear B2E Retro Short Go Softwear B2E Retro Short

    Go Softwear B2E Retro Short

    GO SOFTWEAR B2E Retro Short: A Modern Take on the Classic Trunk Tired of wearing boring, uncomfortable underwear? Then it's time to upgrade your undergarment game with the GO SOFTWEAR B2E Retro Short. This revolutionary new short is a modern take on the...

    $22.99
  • Go Softwear B2E Thong Go Softwear B2E Thong Go Softwear B2E Thong Go Softwear B2E Thong

    Go Softwear B2E Thong

    B2E Thong by GO SOFTWEAR, the ultimate in sensual undergarment design. For guys who are not afraid to show their stuff, the B2E Thong is a must-have. This thong is constructed entirely in smooth rayon/spandex fabric that feels like you are wearing next...

    $19.99
  • Go Softwear Backless Thong Go Softwear Backless Thong Go Softwear Backless Thong Go Softwear Backless Thong Go Softwear Backless Thong

    Go Softwear Backless Thong

     IF YOU ARE LOOKING FOR SOMETHING PROVOCATIVE, SEXY AND UNIQUE, THIS UNDERGARMENT MAY BE JUST FOR YOU. THIS NOVEL UNDERWEAR DESIGN BY GO SOFTWEAR CUPS YOUR PRIVATE PARTS LIKE A REGULAR THONG UNDERWEAR, BUT THE BACKSIDE HAS NO STRING OR...

    $24.00
  • Go Softwear Boost Boxer Brief w/Padded Butt Go Softwear Boost Boxer Brief w/Padded Butt Go Softwear Boost Boxer Brief w/Padded Butt Go Softwear Boost Boxer Brief w/Padded Butt Go Softwear Boost Boxer Brief w/Padded Butt

    Go Softwear Boost Boxer Brief w/Padded Butt

    Give your "Peach" a boost in the Boost Padded Butt Boxer Brief. This enhancing boxer brief is made from a soft cotton/Spandex fabric, has a snug fit to hold everything in its place. It also has a 9" side seam, 4-ply round foam pads sewn into the seat for...

    $39.50
  • Go Softwear Boost Brief w/Padded Pouch Go Softwear Boost Brief w/Padded Pouch Go Softwear Boost Brief w/Padded Pouch Go Softwear Boost Brief w/Padded Pouch Go Softwear Boost Brief w/Padded Pouch

    Go Softwear Boost Brief w/Padded Pouch

    Give the "Boys" a boost in the Boost Padded Front Pouch Brief. This enhancing brief is made from a soft cotton/Spandex fabric, has a snug fit to hold everything in its place. It also has a 2" side seam, 4-ply foam padding sewn into the unique pouch for...

    $37.50
  • Go Softwear Boost Brief w/Padded Jockstrap Go Softwear Boost Brief w/Padded Jockstrap Go Softwear Boost Brief w/Padded Jockstrap Go Softwear Boost Brief w/Padded Jockstrap Go Softwear Boost Brief w/Padded Jockstrap

    Go Softwear Boost Jockstrap w/Double Padded Pouch

    Give the "Boys" a boost in the Boost Padded Front Pouch Jockstrap. This enhancing jock is made from a soft cotton/Spandex fabric, has a snug fit to hold everything in its place and protected. It also has a 4-ply foam padding sewn into the unique pouch...

    $35.00
  • Go Softwear Boost Padded Boxer Go Softwear Boost Padded Boxer Go Softwear Boost Padded Boxer Go Softwear Boost Padded Boxer Go Softwear Boost Padded Boxer

    Go Softwear Boost Padded Boxer

    Go Softwear Boost Padded Boxer: Look and Feel Your Best From Behind! Say goodbye to underwear that flattens you out and hello to the confidence boost you deserve! The Go Softwear Boost Padded Boxer is a game-changer for men who want to enhance their...

    $39.50
  • Go Softwear Boost Padded Front Pouch Brief Go Softwear Boost Padded Front Pouch Brief Go Softwear Boost Padded Front Pouch Brief Go Softwear Boost Padded Front Pouch Brief Go Softwear Boost Padded Front Pouch Brief

    Go Softwear Boost Padded Front Pouch Brief

    Go Softwear Boost Padded Front Pouch Brief: Look and Feel Your Best All Day Long Introducing the ultimate confidence booster for men – the Go Softwear Boost Padded Front Pouch Brief! This innovative underwear combines comfort, style, and a...

    $37.50
  • Go Softwear Boost Padded Jock Go Softwear Boost Padded Jock Go Softwear Boost Padded Jock Go Softwear Boost Padded Jock Go Softwear Boost Padded Jock

    Go Softwear Boost Padded Jock

    Introducing the Boost Jock: Unleash Your Inner Beast with Maximum Comfort and Support Hit the gym with confidence and experience unparalleled comfort and support with the Go Softwear Boost Jockstrap. This bad boy is meticulously crafted from a soft,...

    $35.00
  • Go Softwear Boost Swim Brief Go Softwear Boost Swim Brief Go Softwear Boost Swim Brief Go Softwear Boost Swim Brief Go Softwear Boost Swim Brief

    Go Softwear Boost Swim Brief

    Dive into Summer Style with the Go Softwear Boost Swim Brief Look and feel your best by the pool or at the beach with the Go Softwear Boost Swim Brief. This sleek bikini-style swimsuit combines maximum comfort with a confidence-boosting design. Here's...

    $46.00
  • Go Softwear CA Colors Classic Boy Brief Go Softwear CA Colors Classic Boy Brief Go Softwear California Colors Boy Brief Cool Go Softwear California Colors Boy Brief Comfy Go Softwear California Colors Boy Brief Low Rise

    Go Softwear CA Colors Classic Boy Brief

     Who says the basic "whitey tightie" has to be white? Go Softwear says make the basic "whitey tightie" in colors... lots of colors! The Boy Brief is available with contrast trim at the leg and fly. Made of a comfortable blend of 90% cotton and 10%...

    $22.00
  • Go Softwear CA Colors Low Rise Brief Go Softwear CA Colors Low Rise Brief Go Softwear CA Colors Low Rise Brief Go Softwear CA Colors Low Rise Brief Go Softwear CA Colors Low Rise Brief

    Go Softwear CA Colors Low Rise Brief

     How low can you go? These Go Softwear Cotton Lycra Low Rise Briefs sit really low on your hip. They're super sexy and the cotton/Lycra blend is very comfortable; it moves with you. Perfect for low rise jeans or to use as a sport brief. Available in...

    $22.00
  • Go Softwear Californis Bliss Classic Tank Top Go Softwear Californis Bliss Classic Tank Top Go Softwear Californis Bliss Classic Tank Top Go Softwear Californis Bliss Classic Tank Top Go Softwear Californis Bliss Classic Tank Top

    Go Softwear California Bliss Classic Tank Top

    Enjoy the bliss of wearing the California Bliss Classic Tank Top by Go Softwear. This tank has a low round neck, roomy arm openings, and contrast trim for a sporty look. Made from a comfortable, soft cotton/Spandex fabric the fit of this tank is...

    $42.00
  • Go Softwear California Bliss Row Short Go Softwear California Bliss Row Short Go Softwear California Bliss Row Short Go Softwear California Bliss Row Short Go Softwear California Bliss Row Short

    Go Softwear California Bliss Row Short

    Life will be blissful for you at the gym or lounging around the house in a pair of Go Softwear California Bliss Row Shorts! These shorts are made from a soft and comfortable cotton/Spandex fabric that conforms to your body. The fit is snug...

    $43.00
  • Go Softwear California Bliss Y-Back Muscle Tank Top Go Softwear California Bliss Y-Back Muscle Tank Top Go Softwear California Bliss Y-Back Muscle Tank Top Go Softwear California Bliss Y-Back Muscle Tank Top Go Softwear California Bliss Y-Back Muscle Tank Top

    Go Softwear California Bliss Y-Back Muscle Tank Top

    Pure bliss... the California Bliss Classic Tank Top by Go Softwear. This tank has a scoop neck, roomy arm openings, Y-back, and a sporty look. Made from a comfortable, soft cotton/Spandex fabric the fit of this tank is semi-loose and smooth. The Y-back...

    $42.00
  • Go Softwear California Bliss Yoga Short Go Softwear California Bliss Yoga Short Go Softwear California Bliss Yoga Short Go Softwear California Bliss Yoga Short Go Softwear California Bliss Yoga Short

    Go Softwear California Bliss Yoga Short

    OM...life will be blissful for you while your doing yoga or lounging around the house in a pair of Go Softwear California Bliss Yoga Shorts! These shorts are made from a soft and comfortable cotton/Spandex fabric that conforms to your body...