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phone: 323.475.8375

Go Softwear™ ushered in a new era of men's underwear in 1996 with the introduction of men's padded underwear. Before the word metrosexual was in vogue Go Softwear underwear was becoming a favorite among young, image and body conscious males. Since then Go Softwear has introduced a range of men's underwear, men's workout wear and men's swimwear “with an edge”. The most popular style of men's underwear is the introduction of the men's “low rise brief,” inspired by the popularity of the lo-rise jean trend. The contour European fit with bold comic book colors and playfulness have become a favorite choice in men's fashion underwear. Most recently, Go Softwear launched their men’s eco friendly line GO NATURAL, consisting of men's hi-cut briefs, men's boxers, men's tank tops and men's sleeveless t shirts. The new styles come in an array of eco-friendly fabrics and colors such as; organic cotton/bamboo, combed organic cotton in natural and earth friendly vegetable dyed colors. Coming full circle and going back to the companies initial beginnings, Go Softwear designed a new collection of men’s enhancement products such as the popular “waist eliminator” and “super padded” men's underwear. Both of which were mentioned in the Wall Street Journal and Women’s Wear Daily (WWD) as part of a series of stories discussing the growing trend of men’s enhancement/body shaping undewear.

36 of 64 Items
  • Go Softwear Tropez Square Cut Swim w/Buckle Go Softwear Tropez Square Cut Swim w/Buckle Go Softwear Tropez Square Cut Swim w/Buckle Go Softwear Tropez Square Cut Swim w/Buckle Go Softwear Tropez Square Cut Swim w/Buckle

    Go Softwear Swim Tropez Square Cut w/Buckle

    Pool side, surf, side or at your favorite resort the Go Softwear Tropez Square Cut w/Buckle Swim will have them noticing you. The men's trunk is made from a soft and comfortable nylon Spandex 4-way stretch fabric that molds to your body. It has a 6" side...

    $51.50
  • Go Softwear Manzanillo Sq-Cut Swim w/C-Ring Go Softwear Manzanillo Sq-Cut Swim w/C-Ring Go Softwear Manzanillo Sq-Cut Swim w/C-Ring Go Softwear Manzanillo Sq-Cut Swim w/C-Ring Go Softwear Manzanillo Sq-Cut Swim w/C-Ring

    Go Softwear Swim Manzanillo Sq-Cut w/C-Ring

    Pool side, surf, side or at your favorite resort the Go Softwear Manzanillo Sq-Cut Swim w/C-Ring will have them noticing you. The men's trunk is made from a soft and comfortable striped nylon Spandex 4-way stretch fabric that molds to your body. It has a...

    $43.00
  • Go Softwear Mykonos Swim Bikini Go Softwear Mykonos Swim Bikini Go Softwear Mykonos Swim Bikini Go Softwear Mykonos Swim Bikini Go Softwear Mykonos Swim Bikini

    Go Softwear Swim Mykonos Bikini

    Pool side, surf, side or at your favorite resort the Go Softwear Mykonos Swim Bikini will have them noticing you. The men's swim bikini is made from a soft and comfortable striped nylon Spandex 4-way stretch fabric that molds to your body. It has a 2"...

    $36.00
  • Go Softwear Cabana Tank Top Go Softwear Cabana Tank Top Go Softwear Cabana Tank Top Go Softwear Cabana Tank Top Go Softwear Cabana Tank Top

    Go Softwear Cabana Tank Top

    The Go Softwear Cabana Tank Top is perfect for pool side, ocean side, and resort side strolls when you want to cover-up jus a bit. Look and feel sexy in this men's tank top that has a semi-scoop neck, roomy arm holes, and contrast trim. The buttery soft...

    $44.00
  • Go Softwear Cabana Sq-Cut Swim w/C-Ring Go Softwear Cabana Sq-Cut Swim w/C-Ring Go Softwear Cabana Sq-Cut Swim w/C-Ring Go Softwear Cabana Sq-Cut Swim w/C-Ring Go Softwear Cabana Sq-Cut Swim w/C-Ring

    Go Softwear Swim Cabana Sq-Cut w/C-Ring

    Pool side, surf, side or at your favorite resort the Go Softwear Cabana Sq-Cut Swim w/C-Ring will have them noticing you. The men's trunk is made from a soft and comfortable striped nylon Spandex 4-way stretch fabric that molds to your body. It has a 7"...

    $44.00
  • Go Softwear Cabana Swim Thong Go Softwear Cabana Swim Thong Go Softwear Cabana Swim Thong Go Softwear Cabana Swim Thong Go Softwear Cabana Swim Thong

    Go Softwear Swim Cabana Thong

    Pool side, surf, side or at your favorite resort the Go Softwear Cabana Swim Thong will have them noticing you. The men's thong is made from a soft and comfortable striped nylon Spandex 4-way stretch fabric that molds to your body. It has a 1" side seam,...

    $24.00
  • Go Softwear Mini Square Cut Swim Go Softwear Mini Square Cut Swim Go Softwear Mini Square Cut Swim Go Softwear Mini Square Cut Swim Go Softwear Mini Square Cut Swim

    Go Softwear Swim Cabana Mini Square Cut

    Pool side, surf, side or at your favorite resort the Go Softwear Cabana Mini Square Cut Swim will have them noticing you. The men's trunk is made from a soft and comfortable striped nylon Spandex 4-way stretch fabric that molds to your body. It has a 6...

    $39.50
  • Go Softwear Cabana Mesh Tank Top Go Softwear Cabana Mesh Tank Top Go Softwear Cabana Mesh Tank Top Go Softwear Cabana Mesh Tank Top Go Softwear Cabana Mesh Tank Top

    Go Softwear Cabana Mesh Tank Top

    The Go Softwear Cabana Mesh Tank Top is perfect for pool side, ocean side, and resort side strolls when you want to cover-up jus a bit. Look and feel sexy in this men's tank top that has a semi-scoop neck, roomy arm holes, and contrast trim. The mesh...

    $42.50
  • Go Softwear Cabana Mesh Short Go Softwear Cabana Mesh Short Go Softwear Cabana Mesh Short Go Softwear Cabana Mesh Short Go Softwear Cabana Mesh Short

    Go Softwear Cabana Mesh Short

    Cover-up, tease, or exhibit, the Go Softwear Cabana Mesh Short can do all three. This men's mesh short can act as a cover up by the pool or beach over your swim brief or bikini. Wear it over a jock or thong and you can do a little teasing. Wear it by it...

    $46.00
  • Go Softwear Swim Cabana Bikini Go Softwear Swim Cabana Bikini Go Softwear Swim Cabana Bikini Go Softwear Swim Cabana Bikini Go Softwear Swim Cabana Bikini

    Go Softwear Swim Cabana Bikini

    Pool side, surf, side or at your favorite resort the Go Softwear Cabana Swim Bikini will have them noticing you. The men's swim bikini is made from a soft and comfortable striped nylon Spandex 4-way stretch fabric that molds to your body. It has a 2"...

    $38.50
  • Go Softwear Cabana Mesh Hoody Cover-Up Go Softwear Cabana Mesh Hoody Cover-Up Go Softwear Cabana Mesh Hoody Cover-Up Go Softwear Cabana Mesh Hoody Cover-Up Go Softwear Cabana Mesh Hoody Cover-Up

    Go Softwear Cabana Mesh Hoody Cover-Up

    Meet me pool side! The Go Softwear Cabana Hoody Cover-Up is the perfect cover-up pool side, on the boardwalk, or strolling around the resort. This men's cover-up is made from a soft and comfortable nylon/Spandex fabric that falls nicely over your body...

    $59.50
  • Go Softwear Santa Fe Tie Dye Tank Top Go Softwear Santa Fe Tie Dye Tank Top Go Softwear Santa Fe Tie Dye Tank Top

    Go Softwear Santa Fe Tie Dye Athletic Tank Top

    The Santa Fe Tie Dye Athletic Tank Top is kind of wow, kind of now and is made from a soft and comfortable cotton fabric that is over dyed to give it a subtle worn-in look. The tank has a semi-scoop neck, deep set arm holes, and Y-back. Perfect for the...

    $44.00
  • Santa Fe Athletic Tank Top Santa Fe Athletic Tank Top Santa Fe Athletic Tank Top Santa Fe Athletic Tank Top Santa Fe Athletic Tank Top

    Go Softwear Santa Fe Athletic Tank Top

    The Santa Fe Athletic Tank Top is made from a soft and comfortable cotton fabric that is over dyed to give it a subtle worn-in look. The tank has a semi-scoop neck, deep set arm holes, and Y-back. Perfect for the gym, running errands, lounging, by the...

    $44.00
  • Go Softwear Santa Fe Rib Tank Top Go Softwear Santa Fe Rib Tank Top Go Softwear Santa Fe Rib Tank Top Go Softwear Santa Fe Rib Tank Top Go Softwear Santa Fe Rib Tank Top

    Go Softwear Santa Rib Tank Top

    The Monterey Rib Tank Top from Go Softwear is a wardrobe essential. This tank top is made from a soft and comfortable rib cotton that is over dyed to give it a subtle worn-in look with rich colors. The tank has a roomy round neck, deep set arm holes, and...

    $19.50
  • Go Softwear Santa Fe Classic Tank Top Go Softwear Santa Fe Classic Tank Top Go Softwear Santa Fe Classic Tank Top Go Softwear Santa Fe Classic Tank Top Go Softwear Santa Fe Classic Tank Top

    Go Softwear Santa Fe Classic Tank Top

    The Santa Fe Classic Tank Top is made from a soft and comfortable cotton/Lycra fabric that is over dyed to give it a subtle worn-in look. The tank has a round neck, deep set arm holes, and contrast trim. 90% cotton, 10% Lycra. Made in the USA...

    $41.50
  • Go Softwear Santa Fe Hooded Union Suit Go Softwear Santa Fe Hooded Union Suit Go Softwear Santa Fe Hooded Union Suit Go Softwear Santa Fe Hooded Union Suit Go Softwear Santa Fe Hooded Union Suit

    Go Softwear Santa Fe Hooded Union Suit

    The Santa Fe Pull-On Hooded Union Suit has the classic features of the traditional union suit , but with a few updates. The suit is made from a soft and cozy 1x1 rib fabric, is garment washed and over dyed fir a worn-in feel, has 2 side pockets, a draw...

    $127.50
  • Go Softwear Santa Fe Pull-On Pant Go Softwear Santa Fe Pull-On Pant Go Softwear Santa Fe Pull-On Pant Go Softwear Santa Fe Pull-On Pant Go Softwear Santa Fe Pull-On Pant

    Go Softwear Santa Fe Pull-On Lounge Pant

    The Santa Fe Pull-On Lounge Pant is the perfect lounge 3/4 pant! This pant is made from a a soft and comfortable 1x1 rib fabric that has been garment washed and over dyed for a fantastic fit. They have a 26 1/2" outer side seam, 17" inseam, fall below...

    $55.00
  • Go Softwear Santa Fe Short Go Softwear Santa Fe Short Go Softwear Santa Fe Short Go Softwear Santa Fe Short Go Softwear Santa Fe Short

    Go Softwear Santa Fe Short

    The Santa Fe Short is the perfect anytime short! This short is made from a a soft and comfortable French terry fabric that has been garment washed and over dyed They have two front pockets, a 13" outer side seam, 7" inseam, a 1" waistband with outer...

    $52.50
  • Go Softwear Santa Fe Lounge-In Short Go Softwear Santa Fe Lounge-In Short Go Softwear Santa Fe Lounge-In Short Go Softwear Santa Fe Lounge-In Short Go Softwear Santa Fe Lounge-In Short

    Go Softwear Santa Fe Lounge-In Short

    The Santa Fe Lounge-In Short is the perfect "me time" short. The short has a great worn-in look and is super soft and comfy. These shorts are garment washed and over dyed. They have a semi-loose fit, outer draw cord waist, and contrast stitching. Now,...

    $43.00
  • Go Softwear Santa Fe Pouch Out Brief Go Softwear Santa Fe Pouch Out Brief Go Softwear Santa Fe Pouch Out Brief Go Softwear Santa Fe Pouch Out Brief Go Softwear Santa Fe Pouch Out Brief

    Go Softwear Santa Fe Pouch Out Brief

    The Santa Fe Pouch Out Brief- Sexy, provocative, fashionable, fun! You're gonna love the fit and how they bring out your best features. These briefs are made form a soft and comfortable garment washed and over dyed cotton/Lycra fabric. The brief has a 1"...

    $29.50
  • Go Softwear Santa Fe Suspensory Jockstrap Go Softwear Santa Fe Suspensory Jockstrap Go Softwear Santa Fe Suspensory Jockstrap Go Softwear Santa Fe Suspensory Jockstrap Go Softwear Santa Fe Suspensory Jockstrap

    Go Softwear Santa Fe Suspensory Jockstrap

    The Santa Fe Suspensory Jockstrap- functional, fashionable, and a bit sensual! This jook functions as a traditional jock, but also has a spacious pouch with a cock ring style hole to put your "boys" through and suspend them in total...

    $28.50
  • Go Softwear Lumber Jack Union Suit Go Softwear Lumber Jack Union Suit Go Softwear Lumber Jack Union Suit Go Softwear Lumber Jack Union Suit Go Softwear Lumber Jack Union Suit

    Go Softwear Lumber Jack Union Suit

    To our loyal fans of the traditional union suit, this updated version by Go Softwear will keep you warm and snugly all winter long. The Lumber Jack Union Suit is made from a 1x1 rib fabric that is garment washed and over dyed to achieve a worn-in feel...

    $99.00
  • Go Softwear California Bliss Y-Back Muscle Tank Top Go Softwear California Bliss Y-Back Muscle Tank Top Go Softwear California Bliss Y-Back Muscle Tank Top Go Softwear California Bliss Y-Back Muscle Tank Top Go Softwear California Bliss Y-Back Muscle Tank Top

    Go Softwear California Bliss Y-Back Muscle Tank Top

    Pure bliss... the California Bliss Classic Tank Top by Go Softwear. This tank has a scoop neck, roomy arm openings, Y-back, and a sporty look. Made from a comfortable, soft cotton/Spandex fabric the fit of this tank is semi-loose and smooth. The Y-back...

    $42.00
  • Go Softwear Californis Bliss Classic Tank Top Go Softwear Californis Bliss Classic Tank Top Go Softwear Californis Bliss Classic Tank Top Go Softwear Californis Bliss Classic Tank Top Go Softwear Californis Bliss Classic Tank Top

    Go Softwear California Bliss Classic Tank Top

    Enjoy the bliss of wearing the California Bliss Classic Tank Top by Go Softwear. This tank has a low round neck, roomy arm openings, and contrast trim for a sporty look. Made from a comfortable, soft cotton/Spandex fabric the fit of this tank is...

    $42.00
  • Go Softwear California Bliss Yoga Short Go Softwear California Bliss Yoga Short Go Softwear California Bliss Yoga Short Go Softwear California Bliss Yoga Short Go Softwear California Bliss Yoga Short

    Go Softwear California Bliss Yoga Short

    OM...life will be blissful for you while your doing yoga or lounging around the house in a pair of Go Softwear California Bliss Yoga Shorts! These shorts are made from a soft and comfortable cotton/Spandex fabric that conforms to your body...

    $49.50
  • Go Softwear California Bliss Row Short Go Softwear California Bliss Row Short Go Softwear California Bliss Row Short Go Softwear California Bliss Row Short Go Softwear California Bliss Row Short

    Go Softwear California Bliss Row Short

    Life will be blissful for you at the gym or lounging around the house in a pair of Go Softwear California Bliss Row Shorts! These shorts are made from a soft and comfortable cotton/Spandex fabric that conforms to your body. The fit is snug...

    $43.00
  • Go Softwear B2E Noir Judo Lounger Go Softwear B2E Noir Judo Lounger Go Softwear B2E Noir Judo Lounger Go Softwear B2E Noir Judo Lounger Go Softwear B2E Noir Judo Lounger

    Go Softwear B2E Noir Judo lounger

    Wanna Netflix and Chill? Slip into something comfortable, slip into a B2E Noir Judo Lounger by Go Softwear. This one piece is made from a sensually soft rayon/Spandex fabric that is cool, and extremely lightweight. The lounger has an open vertical...

    $88.00
  • Go Softwear B2E Noir Tank Top Go Softwear B2E Noir Tank Top Go Softwear B2E Noir Tank Top Go Softwear B2E Noir Tank Top

    Go Softwear B2E Noir Tank Top

    Wanna Netflix and Chill? Slip into something comfortable, slip into a B2E Noir Tank Top by Go Softwear. This tank is made from a sensually soft rayon/Spandex fabric that is cool, and extremely lightweight. The top has a snug body hugging fit, crew...

    $38.50
  • Go Softwear B2E Noir Singlet Go Softwear B2E Noir Singlet Go Softwear B2E Noir Singlet Go Softwear B2E Noir Singlet Go Softwear B2E Noir Singlet

    Go Softwear B2E Noir Singlet

    Wanna Netflix and Chill? Slip into something comfortable, slip into a Noir Singlet by Go Softwear. This singlet is made from a sensually soft rayon/Spandex fabric that is cool, and extremely lightweight. The singlet has a snug body hugging fit,...

    $49.50
  • Go Softwear B2E Noir Tights Go Softwear B2E Noir Tights Go Softwear B2E Noir Tights

    Go Softwear B2E Noir Tights

    Wanna Netflix and Chill? Slip into something comfortable, slip into a pair of Noir Tights by Go Softwear. These tights are made from a sensually soft rayon/Spandex fabric that is cool, and extremely lightweight. The tights have a flat front, full...

    $41.50
  • Go Softwear B2E Noir Shorty Boxer Go Softwear B2E Noir Shorty Boxer Go Softwear B2E Noir Shorty Boxer Go Softwear B2E Noir Shorty Boxer

    Go Softwear B2E Noir Shorty Boxer

    Wanna Netflix and Chill? Slip into something comfortable, slip into a pair of Noir Shorty Boxers by Go Softwear. These lounge shorts are made from a sensually soft rayon/Spandex fabric that is cool, and extremely lightweight. The shorts have a...

    $33.00
  • Go Softwear Prowl Slip Thong Go Softwear Prowl Slip Thong Go Softwear Prowl Slip Thong Go Softwear Prowl Slip Thong Go Softwear Prowl Slip Thong

    Go Softwear Prowl Slip Thong

    Your wild side will shine through in the Prowl Slip Thong by Go Softwear. This luxurious low rise thong is made from a lightweight, soft and comfortable rayon/Spandex fabric that feels amazing next to your body. Perfect for when you are feeling a...

    $30.50
  • Go Softwear Prowl Thong Go Softwear Prowl Thong Go Softwear Prowl Thong Go Softwear Prowl Thong Go Softwear Prowl Thong

    Go Softwear Prowl Thong

    Your wild side will shine through in the Prowl Thong by Go Softwear. This luxurious low rise thong is made from a lightweight, soft and comfortable rayon/Spandex fabric that feels amazing next to your body. Perfect for when you are feeling a little...

    $26.50
  • Go Softwear Prowl Mini Boxer Brief Go Softwear Prowl Mini Boxer Brief Go Softwear Prowl Mini Boxer Brief Go Softwear Prowl Mini Boxer Brief Go Softwear Prowl Mini Boxer Brief

    Go Softwear Prowl Mini Boxer Brief

    Your wild side will shine through in the Prowl Mini Boxer Brief by Go Softwear. This luxurious low rise boxer brief is made from a lightweight, soft and comfortable rayon/Spandex fabric that feels amazing next to your body. Perfect for when you are...

    $29.00
  • Go Softwear Prowl Bikini Brief Go Softwear Prowl Bikini Brief Go Softwear Prowl Bikini Brief Go Softwear Prowl Bikini Brief Go Softwear Prowl Bikini Brief

    Go Softwear Prowl Bikini Brief

    Your wild side will shine through in the Prowl Bikini Brief by Go Softwear. This luxurious low rise brief is made from a lightweight, soft and comfortable rayon/Spandex fabric that feels amazing next to your body. Perfect for when you are feeling a...

    $29.50
  • Go Softwear Prowl Tank Top Go Softwear Prowl Tank Top Go Softwear Prowl Tank Top Go Softwear Prowl Tank Top

    Go Softwear Prowl Tank Top

    Your wild side will shine through in the Prowl Tank Top by Go Softwear. This luxurious tank is made from a lightweight, soft and comfortable rayon/Spandex fabric that drapes nicely over your body. Perfect for a wild night on the town, or to pair up...

    $39.50
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