Mens's Fashion Underwear | Go Softwear Underwear

Go Softwear™ ushered in a new era of men's underwear in 1996 with the introduction of men's padded underwear. Before the word metrosexual was in vogue Go Softwear underwear was becoming a favorite among young, image and body conscious males. Since then Go Softwear has introduced a range of men's underwear, men's workout wear and men's swimwear “with an edge”. The most popular style of men's underwear is the introduction of the men's “low rise brief,” inspired by the popularity of the lo-rise jean trend. The contour European fit with bold comic book colors and playfulness have become a favorite choice in men's fashion underwear. Most recently, Go Softwear launched their men’s eco friendly line GO NATURAL, consisting of men's hi-cut briefs, men's boxers, men's tank tops and men's sleeveless t shirts. The new styles come in an array of eco-friendly fabrics and colors such as; organic cotton/bamboo, combed organic cotton in natural and earth friendly vegetable dyed colors. Coming full circle and going back to the companies initial beginnings, Go Softwear designed a new collection of men’s enhancement products such as the popular “waist eliminator” and “super padded” men's underwear. Both of which were mentioned in the Wall Street Journal and Women’s Wear Daily (WWD) as part of a series of stories discussing the growing trend of men’s enhancement/body shaping undewear.

Go Softwear Swim Apollo Buns Bikini

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Now: $37.50

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Go Softwear Swim Apollo Thong

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Now: $31.00

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Go Softwear Swim Cabana Bikini

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Now: $38.50

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Go Softwear Swim Cabana Thong

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Now: $24.00

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Go Softwear Swimwear Cannes Thong

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Now: $30.50

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Go Softwear Swimwear Sport Buns Bikini

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Now: $36.00

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Go Softwear Swimwear Tenerife Bikini

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Now: $37.50

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Go Softwear T Back Thong

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Now: $19.50

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Go Softwear Zion Rib Tank Top

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Now: $19.50

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HARD CORE EDGE Brief

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Now: $22.50

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Go Softwear Swim Apollo Buns Bikini

Sun worshipers are going to love the attention they get while wearing the Go Softwear Swim Apollo "Buns" Bikini. This swimsuit is lightweight and feels like you are wearing nothing at all. The "buns" bikini has a 1 1/2" side seam, full back with...

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Now: $37.50

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Go Softwear Swim Apollo Thong

Hey there, sun seeker! Ready to turn heads and soak up some serious rays? Then get ready to meet your new best friend: the Go Softwear Apollo Swim Thong, exclusively at WhiteyTighties.com! This isn't just swimwear; it's a statement. It's about owning...

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Now: $31.00

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Go Softwear Swim Cabana Bikini

Pool side, surf, side or at your favorite resort the Go Softwear Cabana Swim Bikini will have them noticing you. The men's swim bikini is made from a soft and comfortable striped nylon Spandex 4-way stretch fabric that molds to your body. It has a 2"...

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Now: $38.50

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Go Softwear Swim Cabana Thong

Pool side, surf, side or at your favorite resort the Go Softwear Cabana Swim Thong will have them noticing you. The men's thong is made from a soft and comfortable striped nylon Spandex 4-way stretch fabric that molds to your body. It has a 1" side seam,...

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Now: $24.00

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Go Softwear Swimwear Cannes Thong

GO FULL ON EUROPEAN IN THIS NEWEST BATHING SUIT DESIGN BY GO SOFTWEAR, INSPIRED BY THE SWIMSUIT OF CHOICE IN THE MEDITERRANEAN. THE CANNES SWIM THONG IS CONSTRUCTED IN SOFT NYLON/SPANDEX FABRIC WITH 4 WAY STRETCH THAT LOOKS...

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Now: $30.50

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Go Softwear Swimwear Sport Buns Bikini

Hey there, sun seeker! Get ready to turn heads and own the beach (or pool!) with the Go Softwear Sport "Buns" Bikini, exclusively at WhiteyTighties.com! This isn't just swimwear; it's your secret weapon for feeling confident, comfortable, and...

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Now: $36.00

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Go Softwear Swimwear Tenerife Bikini

Whether your basking in the sun on the sandy shores of Tenerife or attending a pool party, your are going to make a big "splash" in this not so basic, basic swimsuit by Go Softwear. The Tenerife Swim Bikini has a 2" outer side seam, inner drawcord,...

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Now: $37.50

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Go Softwear T Back Thong

TAKE THE MINIMALIST APPROACH FOR MAXIMUM IMPACT! THIS CLASSIC THONG UNDERWEAR DESIGN BY GO SOFTWEAR HAS A SEXY T-BACK CONFIGURATION FOR GUYS WHO ARE BOLD, DARING AND NOT AFRAID TO DIVERSIFY THEIR UNDERWEAR SELECTION. THIS UNDERGARMENT...

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Now: $19.50

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Go Softwear Zion Rib Tank Top

Go Softwear Zion Rib Tank Top: Conquer Your Day in Comfort and Style Ditch the bulky threads and embrace the live-in feel of the Go Softwear Zion Rib Tank Top. This best-selling silhouette isn't just another tank; it's a gateway to ultimate comfort and...

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Now: $19.50

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HARD CORE EDGE Brief

Alright, fellas, ready to upgrade your underwear game from "meh" to "hell yeah"? Then say hello to the HARD CORE EDGE Brief, the ultimate foundation for the modern man, right here at WhiteyTighties.com! Forget those flimsy, shapeless drawers –...

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Now: $22.50

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