Mens's Fashion Underwear | Go Softwear Underwear

Go Softwear™ ushered in a new era of men's underwear in 1996 with the introduction of men's padded underwear. Before the word metrosexual was in vogue Go Softwear underwear was becoming a favorite among young, image and body conscious males. Since then Go Softwear has introduced a range of men's underwear, men's workout wear and men's swimwear “with an edge”. The most popular style of men's underwear is the introduction of the men's “low rise brief,” inspired by the popularity of the lo-rise jean trend. The contour European fit with bold comic book colors and playfulness have become a favorite choice in men's fashion underwear. Most recently, Go Softwear launched their men’s eco friendly line GO NATURAL, consisting of men's hi-cut briefs, men's boxers, men's tank tops and men's sleeveless t shirts. The new styles come in an array of eco-friendly fabrics and colors such as; organic cotton/bamboo, combed organic cotton in natural and earth friendly vegetable dyed colors. Coming full circle and going back to the companies initial beginnings, Go Softwear designed a new collection of men’s enhancement products such as the popular “waist eliminator” and “super padded” men's underwear. Both of which were mentioned in the Wall Street Journal and Women’s Wear Daily (WWD) as part of a series of stories discussing the growing trend of men’s enhancement/body shaping undewear.

Go Softwear Swimwear Seychelles Square Cut

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Now: $42.00

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Go Softwear Swimwear Zanzibar Square Cut

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Now: $48.50

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Go Softwear Zion Athletic Tank Top

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Now: $45.00

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Go Softwear Zion Classic Tank Top

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Now: $45.00

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Go Softwear Zion Lounge Short

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Now: $44.00

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Go Sotwear Pacific 10" Lounge Short

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Now: $48.50

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Go Sotwear Pacific French Terry Short

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Now: $55.00

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Go Softwear Swimwear Seychelles Square Cut

Whether your basking in the sun on the sandy shores of Seychelles or attending a pool party, your are going to make a big "splash" in this 70's retro marathon swim short by Go Softwear. The Seychelles Square Cut Swim Short has a 1"...

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Now: $42.00

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Go Softwear Swimwear Zanzibar Square Cut

Whether your basking in the sun on the sandy shores of Zanzibar or attending a pool party, your are going to make a big "splash" in this retro square cut swimsuit by Go Softwear. The Zanzibar Square Cut Swim Short has a 5" outer side seam, contour...

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Now: $48.50

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Go Softwear Zion Athletic Tank Top

Uncage Your Inner Beast (or Just Relax in Style) with the Go Softwear Zion Athletic Tank Top Ready to conquer your workout or chill in comfort? The Go Softwear Zion Athletic Tank Top is your versatile warrior, equally at home in the gym, on the streets,...

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Now: $45.00

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Go Softwear Zion Classic Tank Top

Go Softwear Zion Classic Tank Top: Where Comfort Meets Cool Ready to elevate your tank game? The Go Softwear Zion Classic Tank Top is here to steal the show (and maybe your heart). This isn't your average gym tee - it's a fashion-forward statement...

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Now: $45.00

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Go Softwear Zion Lounge Short

Kick Back in Comfort: Go Softwear Zion Lounge Shorts - Your New Chill Zone Essential Elevate your relaxation game with the Go Softwear Zion Lounge Shorts, the ultimate blend of laid-back style and plush comfort. Escape the ordinary and embrace the chill...

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Now: $44.00

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Go Sotwear Pacific 10" Lounge Short

The Go Softwear Pacific 10" Lounge Short is the perfect pair of shorts for lounging around the house or sleeping in. Made from 100% cotton, these shorts are garment washed and overdyed for a soft, worn-in feel. The 1.5-inch waistband with outer drawcord...

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Now: $48.50

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Go Sotwear Pacific French Terry Short

Say hello to your new summer best friend. The Go Softwear Pacific French Terry Short is the perfect blend of style and comfort in bright summer colors. Made from French terry fabric with a touch of spandex, these shorts are garment washed and overdyed...

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Now: $55.00

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