Mens's Fashion Underwear | Go Softwear Underwear

Go Softwear™ ushered in a new era of men's underwear in 1996 with the introduction of men's padded underwear. Before the word metrosexual was in vogue Go Softwear underwear was becoming a favorite among young, image and body conscious males. Since then Go Softwear has introduced a range of men's underwear, men's workout wear and men's swimwear “with an edge”. The most popular style of men's underwear is the introduction of the men's “low rise brief,” inspired by the popularity of the lo-rise jean trend. The contour European fit with bold comic book colors and playfulness have become a favorite choice in men's fashion underwear. Most recently, Go Softwear launched their men’s eco friendly line GO NATURAL, consisting of men's hi-cut briefs, men's boxers, men's tank tops and men's sleeveless t shirts. The new styles come in an array of eco-friendly fabrics and colors such as; organic cotton/bamboo, combed organic cotton in natural and earth friendly vegetable dyed colors. Coming full circle and going back to the companies initial beginnings, Go Softwear designed a new collection of men’s enhancement products such as the popular “waist eliminator” and “super padded” men's underwear. Both of which were mentioned in the Wall Street Journal and Women’s Wear Daily (WWD) as part of a series of stories discussing the growing trend of men’s enhancement/body shaping undewear.

Go Softwear Swimwear Tenerife Bikini

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Now: $37.50

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Go Softwear Swimwear Zanzibar Square Cut

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Now: $48.50

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Go Softwear T Back Thong

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Now: $19.50

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Go Softwear Zion Athletic Tank Top

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Now: $45.00

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Go Softwear Zion Classic Tank Top

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Now: $45.00

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Go Softwear Zion Lounge Short

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Now: $44.00

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Go Softwear Zion Raw Edge Muscle Tee

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Now: $46.00

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Go Softwear Zion Rib Tank Top

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Now: $19.50

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Go Softwear Zion Short with Pockets

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Now: $59.50

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Go Sotwear Pacific 10" Lounge Short

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Now: $48.50

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Go Sotwear Pacific Corduroy Short

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Now: $89.50

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Go Sotwear Pacific French Terry Short

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Now: $55.00

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Go Softwear Swimwear Tenerife Bikini

Whether your basking in the sun on the sandy shores of Tenerife or attending a pool party, your are going to make a big "splash" in this not so basic, basic swimsuit by Go Softwear. The Tenerife Swim Bikini has a 2" outer side seam, inner drawcord,...

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Was:

Now: $37.50

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Go Softwear Swimwear Zanzibar Square Cut

Whether your basking in the sun on the sandy shores of Zanzibar or attending a pool party, your are going to make a big "splash" in this retro square cut swimsuit by Go Softwear. The Zanzibar Square Cut Swim Short has a 5" outer side seam, contour...

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Now: $48.50

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Go Softwear T Back Thong

TAKE THE MINIMALIST APPROACH FOR MAXIMUM IMPACT! THIS CLASSIC THONG UNDERWEAR DESIGN BY GO SOFTWEAR HAS A SEXY T-BACK CONFIGURATION FOR GUYS WHO ARE BOLD, DARING AND NOT AFRAID TO DIVERSIFY THEIR UNDERWEAR SELECTION. THIS UNDERGARMENT...

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Now: $19.50

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Go Softwear Zion Athletic Tank Top

Uncage Your Inner Beast (or Just Relax in Style) with the Go Softwear Zion Athletic Tank Top Ready to conquer your workout or chill in comfort? The Go Softwear Zion Athletic Tank Top is your versatile warrior, equally at home in the gym, on the streets,...

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Now: $45.00

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Go Softwear Zion Classic Tank Top

Go Softwear Zion Classic Tank Top: Where Comfort Meets Cool Ready to elevate your tank game? The Go Softwear Zion Classic Tank Top is here to steal the show (and maybe your heart). This isn't your average gym tee - it's a fashion-forward statement...

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Now: $45.00

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Go Softwear Zion Lounge Short

Kick Back in Comfort: Go Softwear Zion Lounge Shorts - Your New Chill Zone Essential Elevate your relaxation game with the Go Softwear Zion Lounge Shorts, the ultimate blend of laid-back style and plush comfort. Escape the ordinary and embrace the chill...

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Now: $44.00

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Go Softwear Zion Raw Edge Muscle Tee

Go Softwear Zion Raw Edge Muscle Tee: Unleash Your Inner Beast (Ethically) Channel your inner lion (or maybe just your lion-like gym gains) in the Go Softwear Zion Raw Edge Muscle Tee. This ultra-lightweight tee, crafted from luxuriously soft, overdyed...

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Now: $46.00

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Go Softwear Zion Rib Tank Top

Go Softwear Zion Rib Tank Top: Conquer Your Day in Comfort and Style Ditch the bulky threads and embrace the live-in feel of the Go Softwear Zion Rib Tank Top. This best-selling silhouette isn't just another tank; it's a gateway to ultimate comfort and...

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Now: $19.50

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Go Softwear Zion Short with Pockets

Go Softwear Zion Short with Pockets: Your New Wardrobe BFF Live life on cloud nine in these shorts that are practically perfect in every way. Seriously, the Go Softwear Zion Shorts with Pockets are about to become your go-to for casual Fridays, gym...

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Now: $59.50

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Go Sotwear Pacific 10" Lounge Short

The Go Softwear Pacific 10" Lounge Short is the perfect pair of shorts for lounging around the house or sleeping in. Made from 100% cotton, these shorts are garment washed and overdyed for a soft, worn-in feel. The 1.5-inch waistband with outer drawcord...

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Now: $48.50

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Go Sotwear Pacific Corduroy Short

Vintage Vibes, Modern Convenience These Go Softwear Pacific Corduroy Shorts are the perfect blend of old and new. The soft, comfortable cotton/spandex fabric has been washed and overdyed to give them a lived-in feel, while the tailored fit and modern...

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Now: $89.50

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Go Sotwear Pacific French Terry Short

Say hello to your new summer best friend. The Go Softwear Pacific French Terry Short is the perfect blend of style and comfort in bright summer colors. Made from French terry fabric with a touch of spandex, these shorts are garment washed and overdyed...

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Now: $55.00

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