Mens's Fashion Underwear | Go Softwear Underwear

Go Softwear™ ushered in a new era of men's underwear in 1996 with the introduction of men's padded underwear. Before the word metrosexual was in vogue Go Softwear underwear was becoming a favorite among young, image and body conscious males. Since then Go Softwear has introduced a range of men's underwear, men's workout wear and men's swimwear “with an edge”. The most popular style of men's underwear is the introduction of the men's “low rise brief,” inspired by the popularity of the lo-rise jean trend. The contour European fit with bold comic book colors and playfulness have become a favorite choice in men's fashion underwear. Most recently, Go Softwear launched their men’s eco friendly line GO NATURAL, consisting of men's hi-cut briefs, men's boxers, men's tank tops and men's sleeveless t shirts. The new styles come in an array of eco-friendly fabrics and colors such as; organic cotton/bamboo, combed organic cotton in natural and earth friendly vegetable dyed colors. Coming full circle and going back to the companies initial beginnings, Go Softwear designed a new collection of men’s enhancement products such as the popular “waist eliminator” and “super padded” men's underwear. Both of which were mentioned in the Wall Street Journal and Women’s Wear Daily (WWD) as part of a series of stories discussing the growing trend of men’s enhancement/body shaping undewear.

Go Softwear Super Boost Padded Jockstrap (33% more padding)

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Now: $39.50

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Go Softwear Swim Apollo Bikini

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Now: $37.50

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Go Softwear Swim Apollo Buns Bikini

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Now: $37.50

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Go Softwear Swim Apollo Thong

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Now: $31.00

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Go Softwear Swim Cabana Bikini

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Now: $38.50

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Go Softwear Swim Cabana Thong

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Now: $24.00

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Go Softwear Swim Tropez Square Cut w/Buckle

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Now: $51.50

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Go Softwear Swimwear Cannes Thong

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Now: $30.50

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Go Softwear Swimwear La Palma 'Buns' Bikini

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Now: $39.50

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Go Softwear Swimwear Majorca Bikini

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Now: $39.50

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Go Softwear Swimwear Priapos Square Cut w/C-Ring

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Now: $41.00

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Go Softwear Swimwear Seychelles Square Cut

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Now: $42.00

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Go Softwear Swimwear Sport Buns Bikini

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Now: $36.00

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Go Softwear Swimwear Tenerife Bikini

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Now: $37.50

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Go Softwear Swimwear Zanzibar Square Cut

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Now: $48.50

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Go Softwear T Back Thong

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Now: $19.50

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Go Softwear Zion Athletic Tank Top

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Now: $45.00

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Go Softwear Zion Classic Tank Top

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Now: $45.00

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Go Softwear Zion Lounge Short

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Now: $44.00

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Go Softwear Zion Rib Tank Top

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Now: $19.50

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Go Softwear Zion Short with Pockets

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Now: $59.50

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Go Sotwear Pacific 10" Lounge Short

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Now: $48.50

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Go Sotwear Pacific Corduroy Short

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Now: $89.50

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Go Sotwear Pacific French Terry Short

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Now: $55.00

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HARD CORE EDGE Brief

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Now: $22.50

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Go Softwear Super Boost Padded Jockstrap (33% more padding)

Hey there, comfort seeker! Ready to experience a whole new level of support and oomph? Then get ready to meet your new best friend: the Go Softwear Super Padded Jockstrap, exclusively at WhiteyTighties.com! Forget everything you thought you knew about...

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Was:

Now: $39.50

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Go Softwear Swim Apollo Bikini

Sun worshipers are going to love the Go Softwear Swim Apollo Bikini. This swimsuit is lightweight and feels like you are wearing nothing at all. The bikini has a 1 1/2" side seam, full back, contour pouch, and an inner draw cord. It is made from a sleek...

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Now: $37.50

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Go Softwear Swim Apollo Buns Bikini

Sun worshipers are going to love the attention they get while wearing the Go Softwear Swim Apollo "Buns" Bikini. This swimsuit is lightweight and feels like you are wearing nothing at all. The "buns" bikini has a 1 1/2" side seam, full back with...

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Now: $37.50

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Go Softwear Swim Apollo Thong

Hey there, sun seeker! Ready to turn heads and soak up some serious rays? Then get ready to meet your new best friend: the Go Softwear Apollo Swim Thong, exclusively at WhiteyTighties.com! This isn't just swimwear; it's a statement. It's about owning...

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Now: $31.00

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Go Softwear Swim Cabana Bikini

Pool side, surf, side or at your favorite resort the Go Softwear Cabana Swim Bikini will have them noticing you. The men's swim bikini is made from a soft and comfortable striped nylon Spandex 4-way stretch fabric that molds to your body. It has a 2"...

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Now: $38.50

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Go Softwear Swim Cabana Thong

Pool side, surf, side or at your favorite resort the Go Softwear Cabana Swim Thong will have them noticing you. The men's thong is made from a soft and comfortable striped nylon Spandex 4-way stretch fabric that molds to your body. It has a 1" side seam,...

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Now: $24.00

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Go Softwear Swim Tropez Square Cut w/Buckle

Pool side, surf, side or at your favorite resort the Go Softwear Tropez Square Cut w/Buckle Swim will have them noticing you. The men's trunk is made from a soft and comfortable nylon Spandex 4-way stretch fabric that molds to your body. It has a 6" side...

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Now: $51.50

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Go Softwear Swimwear Cannes Thong

GO FULL ON EUROPEAN IN THIS NEWEST BATHING SUIT DESIGN BY GO SOFTWEAR, INSPIRED BY THE SWIMSUIT OF CHOICE IN THE MEDITERRANEAN. THE CANNES SWIM THONG IS CONSTRUCTED IN SOFT NYLON/SPANDEX FABRIC WITH 4 WAY STRETCH THAT LOOKS...

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Now: $30.50

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Go Softwear Swimwear La Palma 'Buns' Bikini

Whether your basking in the sun on the sandy shores of La Palma or attending a pool party, your are going to make a big "splash" with your "buns" in this sexy swimsuit by Go Softwear. The La Palma 'Buns' Swim Bikini has a low waist, 2" outer side seam,...

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Now: $39.50

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Go Softwear Swimwear Majorca Bikini

Whether your basking in the sun on the sandy shores of Majorca or attending a pool party, your are going to make a big "splash" in this retro 80's style swimsuit by Go Softwear. The Majorca Swim Bikini has a 2" outer side seam, inner drawcord, contrast...

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Now: $39.50

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Go Softwear Swimwear Priapos Square Cut w/C-Ring

Ready to make some waves? The Go Softwear Priapos Square Cut Swim Trunk with C-Ring has arrived exclusively at WhiteyTighties.com to turn up the heat on your swimwear game! Forget blending in – this suit is designed to showcase your assets in a way...

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Now: $41.00

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Go Softwear Swimwear Seychelles Square Cut

Whether your basking in the sun on the sandy shores of Seychelles or attending a pool party, your are going to make a big "splash" in this 70's retro marathon swim short by Go Softwear. The Seychelles Square Cut Swim Short has a 1"...

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Now: $42.00

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Go Softwear Swimwear Sport Buns Bikini

Hey there, sun seeker! Get ready to turn heads and own the beach (or pool!) with the Go Softwear Sport "Buns" Bikini, exclusively at WhiteyTighties.com! This isn't just swimwear; it's your secret weapon for feeling confident, comfortable, and...

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Now: $36.00

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Go Softwear Swimwear Tenerife Bikini

Whether your basking in the sun on the sandy shores of Tenerife or attending a pool party, your are going to make a big "splash" in this not so basic, basic swimsuit by Go Softwear. The Tenerife Swim Bikini has a 2" outer side seam, inner drawcord,...

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Now: $37.50

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Go Softwear Swimwear Zanzibar Square Cut

Whether your basking in the sun on the sandy shores of Zanzibar or attending a pool party, your are going to make a big "splash" in this retro square cut swimsuit by Go Softwear. The Zanzibar Square Cut Swim Short has a 5" outer side seam, contour...

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Now: $48.50

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Go Softwear T Back Thong

TAKE THE MINIMALIST APPROACH FOR MAXIMUM IMPACT! THIS CLASSIC THONG UNDERWEAR DESIGN BY GO SOFTWEAR HAS A SEXY T-BACK CONFIGURATION FOR GUYS WHO ARE BOLD, DARING AND NOT AFRAID TO DIVERSIFY THEIR UNDERWEAR SELECTION. THIS UNDERGARMENT...

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Now: $19.50

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Go Softwear Zion Athletic Tank Top

Uncage Your Inner Beast (or Just Relax in Style) with the Go Softwear Zion Athletic Tank Top Ready to conquer your workout or chill in comfort? The Go Softwear Zion Athletic Tank Top is your versatile warrior, equally at home in the gym, on the streets,...

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Now: $45.00

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Go Softwear Zion Classic Tank Top

Go Softwear Zion Classic Tank Top: Where Comfort Meets Cool Ready to elevate your tank game? The Go Softwear Zion Classic Tank Top is here to steal the show (and maybe your heart). This isn't your average gym tee - it's a fashion-forward statement...

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Now: $45.00

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Go Softwear Zion Lounge Short

Kick Back in Comfort: Go Softwear Zion Lounge Shorts - Your New Chill Zone Essential Elevate your relaxation game with the Go Softwear Zion Lounge Shorts, the ultimate blend of laid-back style and plush comfort. Escape the ordinary and embrace the chill...

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Now: $44.00

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Go Softwear Zion Rib Tank Top

Go Softwear Zion Rib Tank Top: Conquer Your Day in Comfort and Style Ditch the bulky threads and embrace the live-in feel of the Go Softwear Zion Rib Tank Top. This best-selling silhouette isn't just another tank; it's a gateway to ultimate comfort and...

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Now: $19.50

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Go Softwear Zion Short with Pockets

Go Softwear Zion Short with Pockets: Your New Wardrobe BFF Live life on cloud nine in these shorts that are practically perfect in every way. Seriously, the Go Softwear Zion Shorts with Pockets are about to become your go-to for casual Fridays, gym...

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Now: $59.50

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Go Sotwear Pacific 10" Lounge Short

The Go Softwear Pacific 10" Lounge Short is the perfect pair of shorts for lounging around the house or sleeping in. Made from 100% cotton, these shorts are garment washed and overdyed for a soft, worn-in feel. The 1.5-inch waistband with outer drawcord...

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Now: $48.50

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Go Sotwear Pacific Corduroy Short

Vintage Vibes, Modern Convenience These Go Softwear Pacific Corduroy Shorts are the perfect blend of old and new. The soft, comfortable cotton/spandex fabric has been washed and overdyed to give them a lived-in feel, while the tailored fit and modern...

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Now: $89.50

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Go Sotwear Pacific French Terry Short

Say hello to your new summer best friend. The Go Softwear Pacific French Terry Short is the perfect blend of style and comfort in bright summer colors. Made from French terry fabric with a touch of spandex, these shorts are garment washed and overdyed...

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Now: $55.00

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HARD CORE EDGE Brief

Alright, fellas, ready to upgrade your underwear game from "meh" to "hell yeah"? Then say hello to the HARD CORE EDGE Brief, the ultimate foundation for the modern man, right here at WhiteyTighties.com! Forget those flimsy, shapeless drawers –...

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Now: $22.50

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