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Go Softwear

Go Softwear™ ushered in a new era of men's underwear in 1996 with the introduction of men's padded underwear. Before the word metrosexual was in vogue Go Softwear underwear was becoming a favorite among young, image and body conscious males. Since then Go Softwear has introduced a range of men's underwear, men's workout wear and men's swimwear “with an edge”. The most popular style of men's underwear is the introduction of the men's “low rise brief,” inspired by the popularity of the lo-rise jean trend. The contour European fit with bold comic book colors and playfulness have become a favorite choice in men's fashion underwear. Most recently, Go Softwear launched their men’s eco friendly line GO NATURAL, consisting of men's hi-cut briefs, men's boxers, men's tank tops and men's sleeveless t shirts. The new styles come in an array of eco-friendly fabrics and colors such as; organic cotton/bamboo, combed organic cotton in natural and earth friendly vegetable dyed colors. Coming full circle and going back to the companies initial beginnings, Go Softwear designed a new collection of men’s enhancement products such as the popular “waist eliminator” and “super padded” men's underwear. Both of which were mentioned in the Wall Street Journal and Women’s Wear Daily (WWD) as part of a series of stories discussing the growing trend of men’s enhancement/body shaping undewear.

  • Go Softwear Gold Coast Sleeveless Tee Go Softwear Gold Coast Sleeveless Tee Go Softwear Gold Coast Sleeveless Tee Go Softwear Gold Coast Sleeveless Tee Go Softwear Gold Coast Sleeveless Tee

    Go Softwear Gold Coast Sleeveless Tee

    Command attention every time you step out in the Go Softwear Gold Coast Sleeveless Tee. Engineered for men who want high-end West Coast style without sacrificing relaxed daily comfort, this...

    $34.00
  • Go Softwear Gold Coast Sport Short Go Softwear Gold Coast Sport Short Go Softwear Gold Coast Sport Short Go Softwear Gold Coast Sport Short Go Softwear Gold Coast Sport Short

    Go Softwear Gold Coast Sport Short

    Show off those legs with the ultimate blend of California athletic style and relaxed everyday comfort: the Go Softwear Gold Coast Sport Short. Crafted right in the heart of the Los Angeles Fashion...

    $36.00
  • Go Softwear Hemp Boxer Brief Go Softwear Hemp Boxer Brief Go Softwear Hemp Boxer Brief Go Softwear Hemp Boxer Brief Go Softwear Hemp Boxer Brief

    Go Softwear Hemp Boxer Brief

    Go Softwear Hemp Boxer Brief: Upgrade Your Comfort and the Planet Ditch the discomfort and embrace the future of underwear with the Go Softwear Hemp Boxer Brief!

    $39.50
  • Go Softwear Hemp Brief Go Softwear Hemp Brief Go Softwear Hemp Brief Go Softwear Hemp Brief Go Softwear Hemp Brief

    Go Softwear Hemp Brief

    Ditch the Discomfort, Embrace Sustainability Look good, feel good, do good. Our brand new Hemp Brief is here to revolutionize your delicates drawer. Crafted w

    $35.00
  •  Go Softwear Hemp Jockstrap  Go Softwear Hemp Jockstrap  Go Softwear Hemp Jockstrap  Go Softwear Hemp Jockstrap  Go Softwear Hemp Jockstrap

    Go Softwear Hemp Jockstrap

    Go Softwear Hemp Jockstrap: Eco-Friendly Support That Feels Amazing Ditch the discomfort and embrace the future of underwear with the Go Softwear Hemp Jockstrap!

    $27.50
  • Go Softwear Hiker Short  Comfy Go Softwear Hiker Short Soft Go Softwear Hiker Short Over Dyed Go Softwear Hiker Short Draw Cord Go Softwear Hiker Short No Pockets

    Go Softwear Hiker Short

    The Hiiker Short inspired by hikers and mountaineers alike. These shorts will be favorites of yours for the following reasons: Great style, classic colors and supreme comfort achieved through a...

    $35.00
  • Go Softwear L.A. Wash Yoga Short Go Softwear L.A. Wash Yoga Short Go Softwear L.A. Wash Yoga Short Go Softwear L.A. Wash Yoga Short Go Softwear L.A. Wash Yoga Short

    Go Softwear L.A. Wash Yoga Short

    Step into the ultimate "chill" vibe with the Go Softwear L.A. Wash Yoga Short. Designed in the heart of the Los Angeles Fashion District, these aren't just your average gym shorts—they are a...

    $42.00
  • Go Softwear Laguna Brief Go Softwear Laguna Brief Go Softwear Laguna Brief Go Softwear Laguna Brief Go Softwear Laguna Brief

    Go Softwear Laguna Brief

    Meet the everyday essential your underwear drawer has been missing. The Go Softwear Laguna Brief gets absolutely everything right, blending effortless Southern California style with premium comfort.

    $24.00
  • Go Softwear Laguna Rib Tank Top Go Softwear Laguna Rib Tank Top Go Softwear Laguna Rib Tank Top Go Softwear Laguna Rib Tank Top Go Softwear Laguna Rib Tank Top

    Go Softwear Laguna Rib Tank Top

    Meet your new daily go-to: the Go Softwear Laguna Rib Tank Top. Proudly made in the heart of the Downtown Los Angeles Fashion District, this isn't just your standard undershirt—it’s a...

    $19.50
  • Go Softwear Laguna Y-Back Muscle Tank Go Softwear Laguna Y-Back Muscle Tank Go Softwear Laguna Y-Back Muscle Tank Go Softwear Laguna Y-Back Muscle Tank Go Softwear Laguna Y-Back Muscle Tank

    Go Softwear Laguna Y-Back Muscle Tank

    Ready to show off the results of those heavy lifting sessions? The Go Softwear Laguna Y-Back Tank is precision-engineered to frame your hard-earned physique exactly where it counts. Made right in the...

    $34.00
  • Go Softwear Lumber Jack Jam Go Softwear Lumber Jack Jam Go Softwear Lumber Jack Jam Go Softwear Lumber Jack Jam Go Softwear Lumber Jack Jam

    Go Softwear Lumber Jack Jam

    Resting and relaxing will be a lot more comfortable in these Go Softwear Lumber Jack Jams. They are made from a soft and comfortable 2x1 cotton rib fabric, with a 1 3/4" covered waistband, outer draw...

    $49.50
  • Go Softwear Lumber Jack Shorty Go Softwear Lumber Jack Shorty Go Softwear Lumber Jack Shorty Go Softwear Lumber Jack Shorty Go Softwear Lumber Jack Shorty

    Go Softwear Lumber Jack Shorty

    Resting and relaxing will be a lot more comfortable in these Go Softwear Lumber Jack Shortys. They are made from a soft and comfortable 2x1 cotton rib fabric, with a 1 3/4" covered waistband, outer...

    $48.50
  • Go Softwear Lumber Jack Union Suit Go Softwear Lumber Jack Union Suit Go Softwear Lumber Jack Union Suit Go Softwear Lumber Jack Union Suit

    Go Softwear Lumber Jack Union Suit

    To our loyal fans of the traditional union suit, this updated version by Go Softwear will keep you warm and snugly all winter long. The Lumber Jack Union Suit is made from a 1x1 rib fabric that is...

    $114.50
  • Go Softwear Sheer Mesh Thong Go Softwear Sheer Mesh Thong Go Softwear Sheer Mesh Thong Go Softwear Sheer Mesh Thong Go Softwear Sheer Mesh Thong

    Go Softwear Mesh Scoop Thong

    Ditch the Boring, Embrace the Daring: Go Softwear Sheer Mesh Scoop Thong Feeling a little...unseen? Craving a confidence boost that goes beyond the basics? WhiteyTighties has

    $21.50
  • Go Softwear No Sweat Tee Go Softwear No Sweat Tee Go Softwear No Sweat Tee Go Softwear No Sweat Tee Go Softwear No Sweat Tee

    Go Softwear No Sweat Tee

    Hey there, sweat warriors! Tired of those embarrassing underarm stains ruining your favorite shirts? Ready to ditch the bulky layers and finally feel confident, cool, and dry? Then get ready to meet...

    $44.50
  • Go Softwear Noir Pleather Zip-Up Bikini Go Softwear Noir Pleather Zip-Up Bikini

    Go Softwear Noir Pleather Zip-Up Bikini

    Alright, buckle up, babes, because we're about to unleash your inner rockstar with the GO SOFTWEAR Noir Pleather Zip-Up Bikini! Forget blending in – this ain't your grandpa's swimwear. This is a...

    $26.50
  • Go Softwear Pacific Workout Short Go Softwear Pacific Workout Short Go Softwear Pacific Workout Short Go Softwear Pacific Workout Short Go Softwear Pacific Workout Short

    Go Softwear Pacific Workout Short

    The Go Softwear Pacific Workout Short: The Softest, Comfiest, Most Versatile Short You'll Ever Own These shorts are made from garment-washed and overdyed French terry fabric for a buttery-soft feel...

    $58.50
  • Go Softwear Rib Tank Top Cool Go Softwear Rib Tank Top Olive Go Softwear Rib Tank Top Comfy Go Softwear Rib Tank Top Black Go Softwear Rib Tank Top Scoop Neck

    Go Softwear Rib Tank Top

    The Over Dyed Rib Tank Top by Go Softwear is the perfect men's tank top for the gym, beach, or wearing on the street. It is a fitted ribbed tank top that has gone through a process called over dying...

    $19.50
  • Go Softwear Sheer Mesh Thong Go Softwear Sheer Mesh Thong Go Softwear Sheer Mesh Thong Go Softwear Sheer Mesh Thong Go Softwear Sheer Mesh Thong

    Go Softwear Sheer Mesh Thong

    Ditch the Bulge and Reveal the Confidence: Go Softwear Sheer Mesh Thong Calling all thrill-seekers and comfort connoisseurs! Introducing the Go Softwear Sheer Mesh Thong, the

    $19.50
  • Go Softwear So Cal 8" Lounge Short Go Softwear So Cal 8" Lounge Short Go Softwear So Cal 8" Lounge Short Go Softwear So Cal 8" Lounge Short Go Softwear So Cal 8" Lounge Short

    Go Softwear So Cal 8" Lounge Short

    Take your relaxation game to the next level with the Go Softwear So Cal 8" Lounge Short. Inspired by the laid-back, sun-drenched lifestyle of Southern California, these shorts are the ultimate hybrid...

    $35.00
  • Go Softwear So Cal Brief Go Softwear So Cal Brief Go Softwear So Cal Brief Go Softwear So Cal Brief Go Softwear So Cal Brief

    Go Softwear So Cal Brief

    Bringing that effortless West Coast vibe to your top drawer, the Go Softwear So Cal Brief is the ultimate everyday essential for the man who values both substance and style.

    $24.00
  • Go Softwear So Cal Jockstrap Go Softwear So Cal Jockstrap Go Softwear So Cal Jockstrap Go Softwear So Cal Jockstrap Go Softwear So Cal Jockstrap

    Go Softwear So Cal Jockstrap

    Whether you're hitting the gym, heading to a festival, or just want to feel extra supported during your daily grind, the Go Softwear So Cal Jockstrap is your new go-to. Designed in the heart of Los...

    $22.00
  • Go Softwear So Cal Sleeveless Tee Go Softwear So Cal Sleeveless Tee Go Softwear So Cal Sleeveless Tee Go Softwear So Cal Sleeveless Tee Go Softwear So Cal Sleeveless Tee

    Go Softwear So Cal Sleeveless Tee

    Take your everyday basics to the next level with the GO SOFTWEAR So Cal Sleeveless Tee. Proudly designed and manufactured in the heart of the Los Angeles Fashion District, this isn't just another...

    $34.00
  • Go Softwear Splash Axel Bikini Swim Go Softwear Splash Axel Bikini Swim Go Softwear Splash Axel Bikini Swim Go Softwear Splash Axel Bikini Swim Go Softwear Splash Axel Bikini Swim

    Go Softwear Splash Axel Bikini Swim

    Go Softwear Splash Axel Bikini Swim: Dive into Style and Comfort Make a splash this season with the Go Softwear Splash Axel Bikini Swim! This classic men's swimsuit combines comfort, style, and...

    $48.50