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Go Softwear

Go Softwear™ ushered in a new era of men's underwear in 1996 with the introduction of men's padded underwear. Before the word metrosexual was in vogue Go Softwear underwear was becoming a favorite among young, image and body conscious males. Since then Go Softwear has introduced a range of men's underwear, men's workout wear and men's swimwear “with an edge”. The most popular style of men's underwear is the introduction of the men's “low rise brief,” inspired by the popularity of the lo-rise jean trend. The contour European fit with bold comic book colors and playfulness have become a favorite choice in men's fashion underwear. Most recently, Go Softwear launched their men’s eco friendly line GO NATURAL, consisting of men's hi-cut briefs, men's boxers, men's tank tops and men's sleeveless t shirts. The new styles come in an array of eco-friendly fabrics and colors such as; organic cotton/bamboo, combed organic cotton in natural and earth friendly vegetable dyed colors. Coming full circle and going back to the companies initial beginnings, Go Softwear designed a new collection of men’s enhancement products such as the popular “waist eliminator” and “super padded” men's underwear. Both of which were mentioned in the Wall Street Journal and Women’s Wear Daily (WWD) as part of a series of stories discussing the growing trend of men’s enhancement/body shaping undewear.

  • Go Softwear Lumber Jack Lounge Short with Pockets Go Softwear Lumber Jack Lounge Short with Pockets Go Softwear Lumber Jack Lounge Short with Pockets Go Softwear Lumber Jack Lounge Short with Pockets Go Softwear Lumber Jack Lounge Short with Pockets

    Go Softwear Lumber Jack Lounge Short with Pockets

    Go Softwear Lumber Jack Lounge Short with Pockets - the ultimate in comfort and relaxation. Crafted from buttery-soft 1x1 rib fabric, these shorts will feel like a second skin against your skin. The loose fit allows for complete freedom of movement,...

    $42.00
  • Go Softwear Lumber Jack Open Back Onesy Go Softwear Lumber Jack Open Back Onesy Go Softwear Lumber Jack Open Back Onesy Go Softwear Lumber Jack Open Back Onesy Go Softwear Lumber Jack Open Back Onesy

    Go Softwear Lumber Jack Open Back Onesy

    Step into comfort and style with the Go Softwear Lumber Jack Open Back Onesy. This classic sleepwear staple, part of the Lumber Jack collection, is updated with buttery-soft 1x1 rib fabric in seasonal colors. The onesie has a crew neck, 20-inch armhole...

    $87.00
  • Go Softwear Lumber Jack Open Back Union Suit Go Softwear Lumber Jack Open Back Union Suit Go Softwear Lumber Jack Open Back Union Suit Go Softwear Lumber Jack Open Back Union Suit Go Softwear Lumber Jack Open Back Union Suit

    Go Softwear Lumber Jack Open Back Union Suit

    Go Softwear Lumber Jack Open Back Union Suit: Your new go-to for comfort and style This well-liked one-piece is the perfect way to stay comfortably snug no matter the weather. It's constructed in buttery-soft 1x1 rib fabric that feels like a second skin...

    $114.50
  • Go Softwear Lumber Jack Shorty Go Softwear Lumber Jack Shorty Go Softwear Lumber Jack Shorty Go Softwear Lumber Jack Shorty Go Softwear Lumber Jack Shorty

    Go Softwear Lumber Jack Shorty

    Resting and relaxing will be a lot more comfortable in these Go Softwear Lumber Jack Shortys. They are made from a soft and comfortable 2x1 cotton rib fabric, with a 1 3/4" covered waistband, outer draw cord waist tie, 10" outer side seam, 2 front...

    $48.50
  • Go Softwear Lumber Jack Union Suit Go Softwear Lumber Jack Union Suit Go Softwear Lumber Jack Union Suit Go Softwear Lumber Jack Union Suit

    Go Softwear Lumber Jack Union Suit

    To our loyal fans of the traditional union suit, this updated version by Go Softwear will keep you warm and snugly all winter long. The Lumber Jack Union Suit is made from a 1x1 rib fabric that is garment washed and over dyed to achieve a worn-in feel...

    $114.50
  • Go Softwear Sheer Mesh Thong Go Softwear Sheer Mesh Thong Go Softwear Sheer Mesh Thong Go Softwear Sheer Mesh Thong Go Softwear Sheer Mesh Thong

    Go Softwear Mesh Scoop Thong

    Ditch the Boring, Embrace the Daring: Go Softwear Sheer Mesh Scoop Thong Feeling a little...unseen? Craving a confidence boost that goes beyond the basics? WhiteyTighties has your back (and, well, everything else) with the Go Softwear Sheer Mesh Scoop...

    $21.50
  • Go Softwear Pacific Air Muscle Tee Go Softwear Pacific Air Muscle Tee Go Softwear Pacific Air Muscle Tee Go Softwear Pacific Air Muscle Tee Go Softwear Pacific Air Muscle Tee

    Go Softwear Pacific Air Muscle Tee

    Stay cool and comfortable in the Go Softwear Pacific Air Muscle Tee. This men's sleeveless t-shirt is made from 100% cotton and features a crew neck, deep set armholes, and a garment-washed finish for a lived-in look. The 36-inch armhole circumference...

    $44.00
  • Go Softwear Pacific Athletic Y Back Tank Top Go Softwear Pacific Athletic Y Back Tank Top Go Softwear Pacific Athletic Y Back Tank Top Go Softwear Pacific Athletic Y Back Tank Top Go Softwear Pacific Athletic Y Back Tank Top

    Go Softwear Pacific Athletic Y Back Tank Top

    The Go Softwear Pacific Athletic Y Back Tank Top is the perfect top for your next workout. 100% cotton for a soft, comfortable feel. Garment washed for a lived-in look and feel. Semi-scoop neck and deep set arm holes for a...

    $44.00
  • Go Softwear Pacific Classic Tank Top Go Softwear Pacific Classic Tank Top Go Softwear Pacific Classic Tank Top Go Softwear Pacific Classic Tank Top Go Softwear Pacific Classic Tank Top

    Go Softwear Pacific Classic Tank Top

    Introducing the Go Softwear Pacific Classic Tank Top: the perfect tank top for looking good and feeling great. This tank top is made from a blend of 95% cotton and 5% spandex, so it's soft, comfortable, and has a great drape. The round neck and roomy...

    $44.00
  • Go Softwear Pacific Half Tee Go Softwear Pacific Half Tee Go Softwear Pacific Half Tee Go Softwear Pacific Half Tee Go Softwear Pacific Half Tee

    Go Softwear Pacific Half Tee

    Go Softwear Pacific Half Tee Make a statement with the Pacific Half Tee from Go Softwear. This men's crop top is made from 100% cotton and features a crew neck, short sleeves, a 6" outer seam, and a garment-washed finish for a soft, comfortable feel...

    $44.00
  • Go Softwear Pacific Pull Over Hoody Go Softwear Pacific Pull Over Hoody Go Softwear Pacific Pull Over Hoody Go Softwear Pacific Pull Over Hoody Go Softwear Pacific Pull Over Hoody

    Go Softwear Pacific Pull Over Hoody

    Go Softwear Pacific Pull Over Hoody A stylish and comfortable crop top hoodie for men The Go Softwear Pacific Pull Over Hoody is the perfect way to show off your midsection and stay cool in the summer. Made from 100% cotton, this lightweight hoodie is...

    $59.50
  • Go Softwear Pacific Tank Rib Go Softwear Pacific Tank Rib Go Softwear Pacific Tank Rib Go Softwear Pacific Tank Rib Go Softwear Pacific Tank Rib

    Go Softwear Pacific Tank Rib

    The Go Softwear Pacific Rib Tank Top Looking for a tank top that's both stylish and comfortable? Look no further than the Go Softwear Pacific Rib Tank Top. Made from 100% 1x1 rib cotton, this tank top is soft, breathable, and will keep you cool all...

    $19.50
  • Go Softwear Pacific Workout Short Go Softwear Pacific Workout Short Go Softwear Pacific Workout Short Go Softwear Pacific Workout Short Go Softwear Pacific Workout Short

    Go Softwear Pacific Workout Short

    The Go Softwear Pacific Workout Short: The Softest, Comfiest, Most Versatile Short You'll Ever Own These shorts are made from garment-washed and overdyed French terry fabric for a buttery-soft feel that will keep you comfortable all day long. The 2-inch...

    $58.50
  • Go Softwear Resort Rib Tank Top Go Softwear Resort Rib Tank Top Go Softwear Resort Rib Tank Top Go Softwear Resort Rib Tank Top Go Softwear Resort Rib Tank Top

    Go Softwear Resort Rib Tank Top

    Go Softwear Resort Rib Tank Top: Your Summer's New Best Friend Looking for a comfy, stylish tank top that goes with everything? Look no further than the Go Softwear Resort Rib Tank Top! This ultra-soft, 100% cotton tank is made for all-day comfort,...

    $19.50
  • Go Softwear Rib Tank Top Cool Go Softwear Rib Tank Top Olive Go Softwear Rib Tank Top Comfy Go Softwear Rib Tank Top Black Go Softwear Rib Tank Top Scoop Neck

    Go Softwear Rib Tank Top

    The Over Dyed Rib Tank Top by Go Softwear is the perfect men's tank top for the gym, beach, or wearing on the street. It is a fitted ribbed tank top that has gone through a process called over dying that leaves the all cotton fabric soft and very...

    $19.50
  • Go Softwear Sheer Mesh Thong Go Softwear Sheer Mesh Thong Go Softwear Sheer Mesh Thong Go Softwear Sheer Mesh Thong Go Softwear Sheer Mesh Thong

    Go Softwear Sheer Mesh Thong

    Ditch the Bulge and Reveal the Confidence: Go Softwear Sheer Mesh Thong Calling all thrill-seekers and comfort connoisseurs! Introducing the Go Softwear Sheer Mesh Thong, the underwear that takes "barely there" to a whole new level. This isn't your...

    $19.50
  • Go Softwear Southport Rib Tank Top Go Softwear Southport Rib Tank Top Go Softwear Southport Rib Tank Top Go Softwear Southport Rib Tank Top Go Softwear Southport Rib Tank Top

    Go Softwear Southport Rib Tank Top

    Great colors, great fit, the Go Softwear Southport Rib Tank Top is made from a cotton rib fabric that is over-dyed for a buttery soft feel. The tank also has contrast trim, round neck, roomy armholes, ad is semi-fitted. 100% cotton. Made in the USA...

    $19.50
  • Go Softwear Splash Axel Bikini Swim Go Softwear Splash Axel Bikini Swim Go Softwear Splash Axel Bikini Swim Go Softwear Splash Axel Bikini Swim Go Softwear Splash Axel Bikini Swim

    Go Softwear Splash Axel Bikini Swim

    Go Softwear Splash Axel Bikini Swim: Dive into Style and Comfort Make a splash this season with the Go Softwear Splash Axel Bikini Swim! This classic men's swimsuit combines comfort, style, and functionality, making it your go-to choice for poolside...

    $48.50
  • Go Softwear Splash Bikini Swim Go Softwear Splash Bikini Swim Go Softwear Splash Bikini Swim Go Softwear Splash Bikini Swim Go Softwear Splash Bikini Swim

    Go Softwear Splash Bikini Swim

    Make a splash this summer with the Go Softwear Splash Bikini Swim! This Euro-inspired design is sure to turn heads at the beach or pool, while the soft nylon/spandex fabric keeps you comfortable all day long. Features: Euro-inspired design: Look...

    $37.50
  • Go Softwear Splash C-Ring Thong Swim Go Softwear Splash C-Ring Thong Swim Go Softwear Splash C-Ring Thong Swim Go Softwear Splash C-Ring Thong Swim Go Softwear Splash C-Ring Thong Swim

    Go Softwear Splash C-Ring Thong Swim

    Make a splash (pun intended) with the Go Softwear Splash C-Ring Thong Swim, a daring and confidence-boosting men's swimsuit designed to turn heads. Key Features: C-ring design: This unique feature gently lifts and enhances your package for...

    $33.00
  • Go Softwear Splash Full-Cut Brief Swim Go Softwear Splash Full-Cut Brief Swim Go Softwear Splash Full-Cut Brief Swim Go Softwear Splash Full-Cut Brief Swim Go Softwear Splash Full-Cut Brief Swim

    Go Softwear Splash Full-Cut Brief Swim

    Dive into Comfort and Confidence with the Go Softwear Splash Full-Cut Brief Swim Make a splash with the Go Softwear Splash Full-Cut Brief Swim, the perfect blend of comfort, coverage, and style. Whether you're hitting the beach, lounging by the pool, or...

    $42.00
  • Go Softwear Splash Square Cut Swim w/Cock-Ring Go Softwear Splash Square Cut Swim w/Cock-Ring Go Softwear Splash Square Cut Swim w/Cock-Ring Go Softwear Splash Square Cut Swim w/Cock-Ring Go Softwear Splash Square Cut Swim w/Cock-Ring

    Go Softwear Splash Square Cut Swim w/Cock-Ring

    Make a Splash with Confidence: Go Softwear Splash Square Cut Swimsuit Dive into trhe water with the Go Softwear Splash Square Cut Swimsuit, designed to turn heads and keep you comfortable. This men's swimsuit is crafted from a soft and stretchy...

    $39.50
  • Go Softwear Sport Short w/Pockets Cool Go Softwear Sport Short w/Pockets Comfy Go Softwear Sport Short w/Pockets Unlined Go Softwear Sport Short w/Pockets 2 Front Pockets Go Softwear Sport Short w/Pockets 9" Side Seam

    Go Softwear Sport Short w/Pockets

    You will want every color in Go Softwear's latest creation! The sport short has a drawstring tunnel waistband with 2 roomy front pockets and 9” side seam. Some of the other attributes of this garment is the ultra-soft feel and vivid color...

    $39.50
  • Go Softwear Sq-Cut Swimsuit Go Softwear Sq-Cut Swimsuit Go Softwear Sq-Cut Swimsuit Go Softwear Sq-Cut Swimsuit Go Softwear Sq-Cut Swimsuit

    Go Softwear Sq-Cut Swimsuit

    Look and Feel Your Best on the Beach or By the Pool with the Go Softwear Folsom Sq-Cut Swimsuit Hit the beach or pool in style and comfort with the Go Softwear Folsom Sq-Cut Swimsuit. This men's swim trunk is designed to turn heads and keep you feeling...

    $46.00
  • Go Softwear Swim Apollo Bikini Go Softwear Swim Apollo Bikini Go Softwear Swim Apollo Bikini Go Softwear Swim Apollo Bikini

    Go Softwear Swim Apollo Bikini

    Sun worshipers are going to love the Go Softwear Swim Apollo Bikini. This swimsuit is lightweight and feels like you are wearing nothing at all. The bikini has a 1 1/2" side seam, full back, contour pouch, and an inner draw cord. It is made from a sleek...

    $37.50
  • Go Softwear Swim Apollo Buns Bikini Go Softwear Swim Apollo Buns Bikini Go Softwear Swim Apollo Buns Bikini Go Softwear Swim Apollo Buns Bikini Go Softwear Swim Apollo Buns Bikini

    Go Softwear Swim Apollo Buns Bikini

    Sun worshipers are going to love the attention they get while wearing the Go Softwear Swim Apollo "Buns" Bikini. This swimsuit is lightweight and feels like you are wearing nothing at all. The "buns" bikini has a 1 1/2" side seam, full back with...

    $37.50
  • Go Softwear Swim Apollo Thong Go Softwear Swim Apollo Thong Go Softwear Swim Apollo Thong Go Softwear Swim Apollo Thong

    Go Softwear Swim Apollo Thong

    Sun worshipers are going to love the attention they get wearing the Go Softwear Swim Apollo Thong. This swimsuit is lightweight and feels like you are wearing nothing at all. The thong has a 2" side seam, 1/4" waist band. tapered Y-back, and a roomy...

    $31.00
  • Go Softwear Swim Cabana Bikini Go Softwear Swim Cabana Bikini Go Softwear Swim Cabana Bikini Go Softwear Swim Cabana Bikini Go Softwear Swim Cabana Bikini

    Go Softwear Swim Cabana Bikini

    Pool side, surf, side or at your favorite resort the Go Softwear Cabana Swim Bikini will have them noticing you. The men's swim bikini is made from a soft and comfortable striped nylon Spandex 4-way stretch fabric that molds to your body. It has a 2"...

    $38.50
  • Go Softwear Cabana Swim Thong Go Softwear Cabana Swim Thong Go Softwear Cabana Swim Thong Go Softwear Cabana Swim Thong Go Softwear Cabana Swim Thong

    Go Softwear Swim Cabana Thong

    Pool side, surf, side or at your favorite resort the Go Softwear Cabana Swim Thong will have them noticing you. The men's thong is made from a soft and comfortable striped nylon Spandex 4-way stretch fabric that molds to your body. It has a 1" side seam,...

    $24.00
  • Go Softwear Tropez Square Cut Swim w/Buckle Go Softwear Tropez Square Cut Swim w/Buckle Go Softwear Tropez Square Cut Swim w/Buckle Go Softwear Tropez Square Cut Swim w/Buckle Go Softwear Tropez Square Cut Swim w/Buckle

    Go Softwear Swim Tropez Square Cut w/Buckle

    Pool side, surf, side or at your favorite resort the Go Softwear Tropez Square Cut w/Buckle Swim will have them noticing you. The men's trunk is made from a soft and comfortable nylon Spandex 4-way stretch fabric that molds to your body. It has a 6" side...

    $51.50
  • Go Softwear Cannes Swim Thong Fun Go Softwear Cannes Swim Thong Great Fit Go Softwear Cannes Swim Thong Go Softwear Cannes Swim Thong!

    Go Softwear Swimwear Cannes Thong

     GO FULL ON EUROPEAN IN THIS NEWEST BATHING SUIT DESIGN BY GO SOFTWEAR, INSPIRED BY THE SWIMSUIT OF CHOICE IN THE MEDITERRANEAN. THE CANNES SWIM THONG IS CONSTRUCTED IN SOFT NYLON/SPANDEX FABRIC WITH 4 WAY STRETCH THAT LOOKS...

    $30.50
  • Go Softwear Swimwear La Palma 'Buns' Bikini Go Softwear Swimwear La Palma 'Buns' Bikini Go Softwear Swimwear La Palma 'Buns' Bikini Go Softwear Swimwear La Palma 'Buns' Bikini Go Softwear Swimwear La Palma 'Buns' Bikini

    Go Softwear Swimwear La Palma 'Buns' Bikini

    Whether your basking in the sun on the sandy shores of La Palma or attending a pool party, your are going to make a big "splash" with your "buns" in this sexy swimsuit by Go Softwear. The La Palma 'Buns' Swim Bikini has a low waist, 2" outer side seam,...

    $39.50
  • Go Softwear Swimwear Majorca Bikini Go Softwear Swimwear Majorca Bikini Go Softwear Swimwear Majorca Bikini Go Softwear Swimwear Majorca Bikini Go Softwear Swimwear Majorca Bikini

    Go Softwear Swimwear Majorca Bikini

    Whether your basking in the sun on the sandy shores of Majorca or attending a pool party, your are going to make a big "splash" in this retro 80's style swimsuit by Go Softwear. The Majorca Swim Bikini has a 2" outer side seam, inner drawcord, contrast...

    $39.50
  • Go Softwear Priapos Square Cut w/Cock-Ring Sexy Go Softwear Priapos Square Cut w/Cock-Ring Enhances Go Softwear Priapos Square Cut w/Cock-Ring Great Fit Go Softwear Priapos Square Cut w/Cock-Ring Unlined Go Softwear Priapos Square Cut w/Cock-Ring Contrast Side Panel

    Go Softwear Swimwear Priapos Square Cut w/C-Ring

    A bathing suit like no other! The popular Priapos Square Cut w/C-Ring swimsuit exclusively by Go Softwear is designed with a cock-ring panel sewn into the front pouch to give your privates a lift up and out for a prominent front and...

    $35.00
  • Go Softwear Swimwear Seychelles Square Cut Go Softwear Swimwear Seychelles Square Cut Go Softwear Swimwear Seychelles Square Cut Go Softwear Swimwear Seychelles Square Cut Go Softwear Swimwear Seychelles Square Cut

    Go Softwear Swimwear Seychelles Square Cut

    Whether your basking in the sun on the sandy shores of Seychelles or attending a pool party, your are going to make a big "splash" in this 70's retro marathon swim short by Go Softwear. The Seychelles Square Cut Swim Short has a 1"...

    $42.00
  • Go Softwear Swimwear Sport Buns Bikini Go Softwear Swimwear Buns Bikini Sleek Go Softwear Swimwear Buns Bikini Enhances Go Softwear Swimwear Buns Bikini Cut High Go Softwear Swimwear Buns Bikini Accentuates

    Go Softwear Swimwear Sport Buns Bikini

    Display a sculpted backside in this nautical inspired swimsuit designed by Go Softwear. The Sport Buns Bikini is cut low at the waist and high at the leg with a 1 ½” side seam for a lean looking torso. The unique backside seam gives your...

    $36.00